Seo in 2013 & Beyond

Since April 2012 when Google released the now infamous Penguin update there've been even more alterations to how a person needs to use seo and with seo services. A great many thousands of search engine optimization agencies have closed their virtual doors and a great many more seo professionals are now unemployed as a greedy Internet giant has robbed even more profit from the World Wide Web by stripping ordinary website owners of their ability to rank in the SERPs forcing real companies into the Google pay per click advertising pipeline..

Worse than useless because it costs the client money.

In addition tens of thousands of employees who had been employed in the industry have lost their jobs. Meantime the search engine giant raised their paid advertising revenue by 42% what a stroke of luck!).

Some search engine optimization companies did survive Penguin but it was not because of their ability to adapt to the new changes. It is only because they can land new customers.

In recent times, because of the huge changes in the search algo, it's impossible to achieve good rankings in Google with old seo tactics.

This is sad for those poor folks relying on a wage from seo. However, there's even worse that not too many Seos are talking about.

The current reality is painful but real nevertheless. Almost all if not all surviving seo agencies are not just failing to rank their clients due to the fact that they are not best seo company updating their expertise they are also causing more damage as they go along. They are also hurting their clients sites because they are utilising very old techniques which Google now considers to be spam.

Unfortunately thou what they fail to realise is that these seo fakes are not purely failing their clients they are actually hurting them! They are utilising, not just outdated seo practices but are utilizing, seo practices that are extremely detrimental to the sites they are trying to help.

The great majority of seo businesses, even well known ones, are still utilising outdated techniques that rely on over-use of EMK anchor text. This is placing their client's sites at extremely high risk. Unfortunately seo agencies that destroy their client' s Google presence leave their clients in a terrible online situation as no ordinary sites ie. non big brand names have recovered from Penguin.

Unfortunately most clients of these seo agencies are completely unaware of the danger they are putting their sites in.

Sadly for business owners, who are trying to build their online presence, finding a good seo company that can actually produce results is becoming more and more difficult.

Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.

Many of these companies do not worry that they cannot produce results because they simply recycle their client list taking on new clients as the disillusioned clients leave.

Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. However, just because they are expensive does not mean they are good either!

Are they open about the techniques they use? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and the best seo services online explains how they intend to rank your site.

Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.

Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.

You should always use genuine seo businesses to perform your search engine optimization processes. If you go forthe cheaper option then you will get cheap results that may even and probably will damage your brand online.

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