Easter 2013 saw the seo landscape become unrecognisable effecting users of Search and seo workers alike. The poor quality changes in the Google SERPs have been so shameful and dramatic after the
Penguin update that huge amounts of search engine optimization companies have gone out of business.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. A total waste of money.
In addition tens of thousands of workers who had been employed in the industry have lost their jobs. Meantime the search engine giant increased their paid advertising revenue by 42% is this a
Many Seo companies have continued working after Penguin. However, it was not because of their ability to adapt to the new changes. It's simply due to the fact that they can attract new
Following these many algorithm changes 90%, if not more, of seo agencies are finding it extremely difficult to keep up with the changing scene. Achieveing rankings in Google has become impossible for
Though this is unfortunate for these agencies there is a much scary fact that is often not discussed.
Unfortunately it is not only that these inferior agencies are not able to gain serach exposure for their client's businesses but the search engine optimization strategies that they are using are in
fact causing damage to those sites in the Google SERPs.
Though what Seos fail to realise is that these inferior companies are not purely failing their clients they are actually hurting their sites! They are utilising, not only old seo tactics but are
using, seo practices that are dangerously damaging to the websites they are trying to help.
The majority of seo agencies are employing outdated procedures that are based on on the over-use of exact match keyword links. Thus putting their client's valuable web properties at tremendous risk.
And, sadly it is becoming clear that unless you are already an established brand like Coca Cola your site cannot and will never recover from a penguin penalty.
Although this type of dangerous search engine optimization work is common place most business owners are totally unaware that it is happening.
After penguin hit the seo industry hard it is becoming difficult for site owners to get good Seos who can produce results.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Or they even use examples of rankings they
have achieved for completely uncompetitive terms that are financially unviable from a business perspective.
Many of these companies do not worry that they cannot produce results because they simply recycle their client list taking on new clients as the disillusioned clients leave.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. It is time that seo companies were held
responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. However, just because they are expensive does not mean they
are good either!
Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Be sure any company
you work with highlights their processes and explains how they intend to rank your site.
Check that the people doing your off page optimization understand the new rules of seo. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have
recently introduced and how they intend to work within safe parameters of these penalties.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality
keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
Make sure you always use genuine seo companies to perform your seo. If you opt for an inferior seo service then you will get cheap results that may even and probably will damage your brand